A Chatbot (aka conversational marketing) is a one-to-one messaging tool that allows you to scale your marketing, sales, and operations on platforms like Facebook Messenger, Instagram, SMS, and (eventually) Whatsapp. It gives your prospects what they want, when they want, and how they want it.
Imagine an email campaign, but instead of sending emails out and wondering why there was no conversion, you can track the exact sentence where conversion and engagement stopped, optimize it, and improve its performance over time.
What if your sales team operated seamlessly and quickly 24 hours a day?
Funneling people into your email campaigns from bots could be what you need to move your business into the next tax bracket.
Bots combine with social media advertising to provide precision engagement that your ROI needs to thrive.
Want to sell your products through the bot? It can be done. Want to upsell in the bot? That can be done too.
E-com store owners! What if you could send personalized reminders to finish buying products that are almost guaranteed to be read?
What if you could pitch your services and book appointments without the need of a secretary?
Engagement rates
Chatbots have an average 15-60% CTR rate and an open rate near 80% because they are a personalized user experience that can be optimized over time.
Audience size
Facebook's platforms (Messenger, Whatsapp, Instagram) have a combined 4.5 billion users and 300,000 bots across them at the moment. What are you waiting for?
Businesses and bots
20+ Billion messages are sent between businesses and messenger products each year. With Instagram now open (June 2021) for automations, this number is expected to increase exponentially.
Your customers
BCG found that 65% of people say they are more likely to shop with a brand they can contact via chat applications, and Hubspot found that 90% of customers rated an immediate response as important/very important when they have a marketing or sales question
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